{"id":2945,"date":"2025-01-25T20:59:11","date_gmt":"2025-01-25T17:29:11","guid":{"rendered":"https:\/\/danadastavard.com\/fa\/?page_id=2945"},"modified":"2025-02-14T16:52:47","modified_gmt":"2025-02-14T13:22:47","slug":"market-analysis-drafting-strategy","status":"publish","type":"page","link":"https:\/\/danadastavard.com\/fa\/market-analysis-drafting-strategy\/","title":{"rendered":"\u0622\u0646\u0627\u0644\u064a\u0632 \u0628\u0627\u0632\u0627\u0631 &#8211; \u062a\u062f\u0648\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u0650\u06cc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2945\" class=\"elementor elementor-2945\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b94723e e-con-full e-flex e-con e-parent\" data-id=\"b94723e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14b315 elementor-widget elementor-widget-template\" data-id=\"e14b315\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2302\" class=\"elementor elementor-2302\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-4cea11d e-flex e-con-boxed e-con e-parent\" data-id=\"4cea11d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51d3e3 elementor-widget elementor-widget-woocommerce-breadcrumb\" data-id=\"e51d3e3\" data-element_type=\"widget\" data-widget_type=\"woocommerce-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">\u062e\u0627\u0646\u0647<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa0ebd8 e-flex e-con-boxed e-con e-parent\" data-id=\"fa0ebd8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-233b180 e-con-full e-flex e-con e-child\" data-id=\"233b180\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72e48b5 elementor-widget elementor-widget-text-editor\" data-id=\"72e48b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0627\u0648\u0644\u06cc\u0646 \u06af\u0627\u0645 \u062f\u0631 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0635\u062d\u06cc\u062d 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\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u06cc\u062f \u0627\u0632\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062d\u06cc\u0637 \u0628\u06cc\u0631\u0648\u0646\u06cc \u0648 \u062f\u0631\u0648\u0646\u06cc \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0646\u0634\u0627\u062a \u06af\u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u062f . \u0622\u0646\u0627\u0644\u06cc\u0632 \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0634\u0631\u06a9\u062a \u00a0\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u0646\u0627\u062e\u062a \u0627\u0632 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648\u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0628\u0631\u0646\u062f \u0648 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644 \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0645\u062d\u06cc\u0637 \u0628\u06cc\u0631\u0648\u0646\u06cc \u0628\u0631\u0627\u06cc \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0641\u0631\u0635\u062a \u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u067e\u06cc\u0631\u0627\u0645\u0648\u0646 \u0634\u0631\u06a9\u062a \u060c \u0628\u0631\u0646\u062f \u0648 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0633\u062a .<\/p><p>\u0628\u0631\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u0632\u0639\u0644\u0645\u06cc \u0639\u0645\u0648\u0645\u0627 \u0627\u0632 \u0631\u0648\u0634 \u0622\u0646\u0627\u0644\u06cc\u0632 SWOT \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0646\u0645\u0627\u06cc\u06cc\u0645 . \u0632\u06cc\u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0631\u0627 \u062e\u0644\u0627\u0635\u0647 \u0645\u06cc \u06a9\u0646\u062f \u00a0\u0648 \u0639\u0648\u0627\u0645\u0644 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u0628\u0631\u062c\u0633\u062a\u0647 \u0645\u06cc \u0646\u0645\u0627\u06cc\u062f. \u00a0\u062a\u062d\u0644\u06cc\u0644 SWOT \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647 \u062f\u0648 \u0635\u0648\u0631\u062a \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f \u061b \u06cc\u06a9\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0648 \u06cc\u06a9\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062d\u06cc\u0637 \u062e\u0627\u0631\u062c\u06cc.<\/p><p><span style=\"color: #8d78af;\"><strong>\u062f\u0631 \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0645\u0627 \u0628\u0647 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648\u0636\u0639\u0641 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u06cc\u0637\u0647 \u0647\u0627 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645 :<\/strong><\/span><\/p><ul><li><strong>\u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u06cc \u0648 \u06a9\u06cc\u0641\u06cc<\/strong> <strong>\u0634\u0631\u06a9\u062a\u060c \u0628\u0631\u0646\u062f \u0648 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a <\/strong><\/li><li><strong>\u0645\u0646\u0627\u0628\u0639 \u0634\u0631\u06a9\u062a<\/strong><\/li><li><strong>Awareness and image <\/strong><\/li><li><strong>\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><\/li><\/ul><p><span style=\"color: #8d78af;\"><strong>\u062f\u0631 \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u06cc\u0637 \u062e\u0627\u0631\u062c\u06cc \u0645\u0627 \u0628\u0647 \u0634\u0646\u0627\u062e\u062a \u0641\u0631\u0635\u062a \u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u06cc\u0637\u0647 \u0647\u0627\u00a0 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645 :<\/strong><\/span><\/p><ul><li><strong>\u0645\u062d\u06cc\u0637 \u06a9\u0644\u0627\u0646 <\/strong><\/li><li><strong>\u0645\u062d\u06cc\u0637 \u062e\u0631\u062f <\/strong><\/li><\/ul><p>\u0628\u0639\u062f \u0627\u0632 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0645\u062d\u06cc\u0637 \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u062f\u0631 \u0645\u0627\u062a\u0631\u06cc\u06a9\u0633 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u2013 \u0636\u0639\u0641 \/ \u0641\u0631\u0635\u062a \u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u060c \u0636\u0631\u0648\u0631\u06cc \u0648\u0645\u0647\u0645 \u0627\u0633\u062a<\/p><p>\u00a0\u06a9\u0647 \u0639\u0646\u0627\u0635\u0631 \u0627\u0635\u0644\u06cc \u062a\u062d\u0644\u06cc\u0644 SWOT\u00a0 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648\u0636\u0639\u06cc\u062a \u0627\u0648\u0644\u06cc\u0647 \u0648 <strong>\u0633\u067e\u0633 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/strong> \u062e\u0644\u0627\u0635\u0647 \u06a9\u0646\u06cc\u0645.<\/p><p><span style=\"color: #8d78af;\"><strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> <strong>\u0627\u0632 \u0627\u06cc\u0646 \u0639\u0646\u0627\u0635\u0631 \u062a\u0634\u06a9\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a <\/strong>:<\/span><\/p><ul><li><strong>\u0627\u0647\u062f\u0627\u0641<\/strong><\/li><li><strong>\u0628\u062e\u0634 \u0628\u0646\u062f\u06cc<\/strong><strong> Segmentation <\/strong><\/li><li><strong>\u0647\u062f\u0641 (\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc)<\/strong><strong> Core target <\/strong><\/li><li><strong>\u0645\u0648\u0642\u0639\u06cc\u062a \u06cc\u0627\u0628\u06cc<\/strong><strong> Positioning <\/strong><\/li><li><strong>\u0645\u0646\u0627\u0628\u0639 \u062d\u062c\u0645<\/strong><strong> Sources of volume <\/strong><\/li><li><strong>\u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u0631\u06a9 \u062a\u0631\u06a9\u06cc\u0628<\/strong><strong> Marketing-Mix<\/strong><\/li><\/ul><p><strong>\u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u0631\u06a9 \u062a\u0631\u06a9\u06cc\u0628 \u06cc\u0639\u0646\u06cc<\/strong><strong>\u061b \u062e\u0637 \u0645\u0634\u06cc \u0645\u062d\u0635\u0648\u0644<\/strong> <strong>\u060c \u0633\u06cc\u0627\u0633\u062a \u0647\u0627\u06cc \u0642\u06cc\u0645\u062a \u06af\u0630\u0627\u0631\u06cc\u060c \u0633\u06cc\u0627\u0633\u062a \u0647\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062a\u0648\u0632\u06cc\u0639<\/strong> <strong>\u0648 \u0633\u06cc\u0627\u0633\u062a \u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u060c \u0628\u06cc\u0627\u0646 \u06a9\u0646\u0646\u062f\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0646\u062a\u062e\u0627\u0628\u06cc \u0627\u0633\u062a.<\/strong><\/p><p>\u00a0<\/p><p><strong>\u00a0 \u0634\u0631\u06a9\u062a \u062f\u0627\u0646\u0627 \u062f\u0633\u062a\u0627\u0648\u0631\u062f \u0628\u0627\u0632\u0627\u0631 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062a\u062f\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0628\u0627\u0632\u0627\u0631 \u0648 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0622\u0645\u0627\u062f\u06af\u06cc \u062f\u0627\u0631\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0627\u0632\u0647 \u06af\u0633\u062a\u0631\u062f\u0647 \u0627\u06cc \u0627\u0632 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u062f\u0631 \u0635\u0646\u0639\u062a \u060c \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f\u0631\u0648 \u0648 \u06cc\u0627 \u0635\u0646\u0627\u06cc\u0639 \u0648\u0627\u0628\u0633\u062a\u0647 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