Campaign Design

Marketing campaigns are created and executed for various purposes, including introducing a new brand, rebranding an existing one, launching a new product or product line, and executing seasonal or sales-driven campaigns. The key question is: what components and elements are necessary for a marketing campaign to be successful and effective?

According to the latest methods in marketing science, a principled, academic, and professional campaign should include these sections:

1-Analysis of the internal and external environment.

2-A documented marketing strategy that includes:

Objectives
Market Segmentation
Core Target Audience
Positioning
Resource Allocation

3.The marketing mix consists of:

Product Policy
Pricing Policies
Distribution Network Policies
Communication Policies

4.Action Plan, which includes:

Channels
Media
Costs
Implementation Schedule

DANA DASTAVARD BAZAR company, using a combination of academic knowledge and marketing principles, along with the extensive executive experience of our expert team, we are prepared to design and develop integrated Marketing Communications (IMC) campaigns across various topics within the automotive industry and related sectors. Our services include launching new brands, rebranding existing ones, introducing new products, and creating sales or seasonal campaigns tailored to specific locations. Our team of professionals, who have a strong background in collaboration with reputable automotive companies and brands, will be by your side throughout this process