Market Analysis – Strategy Development
The first step in developing an effective strategy is to conduct a thorough and principled market analysis. Without a proper market analysis, the foundation for strategy formulation is weak, significantly increasing the likelihood of creating an ineffective or inappropriate strategy. Therefore, whenever discussing strategy formulation, it’s essential to begin with a comprehensive analysis of the situation. Specifically, the initial step involves a detailed examination of the company or organization’s internal and external environments. Analyzing the internal environment helps identify the strengths and weaknesses of the organization, brand, or product. In contrast, evaluating the external environment allows for the recognition of opportunities and threats that may impact the company, brand, or products
For scientific analysis, we typically use the SWOT analysis method. This approach effectively summarizes information and highlights both internal and external factors in a structured manner. SWOT analysis is usually conducted in two ways: one focuses on analyzing the internal environment, while the other examines the external environment.
In analyzing the internal environment, we evaluate strengths and weaknesses in the following areas:
- Quantitative and qualitative performance of the company, brand, or products
- Company resources
- Awareness and image
- Marketing mix
In analyzing the external environment, we identify opportunities and threats in the following areas:
- Macro environment
- Micro environment
After analyzing the internal and external environments in the Strengths-Weaknesses/Opportunities-Threats matrix, it is essential to summarize the main elements of the SWOT analysis to assess the initial situation and formulate a strategy
Marketing strategy consists of these elements:
- Objectives
- Segmentation
- Core target
- Positioning
- Sources of volume
- Marketing-Mix
The key elements of the marketing mix, including product policy, pricing strategies, distribution channels, and communication strategies, reflect the chosen strategy.
DANA DASTAVARD BAZAR Company, utilize modern methods of market analysis and strategy development to undertake projects in the automotive industry and related sectors. Our services cover a wide range of topics, including: Starting a business in the automotive industry and related fields, introducing new brands, rebranding existing products, launching new products, Product selection, Pricing strategies
We are well-equipped to support your market analysis and strategy development needs.